The medium is not the message

When McLuhan wrote ‘the medium is the message’ he was referring to the potential for any new technology (the medium) to change the way we perceive what is being communicated (the message). A simple example would be the change from oral to written cultures meaning messages were received through eyes not ears. We can see this happening in language teaching but not necessarily always in a good way. Throughout my teaching career, I’ve used a variety of different technologies such as language labs, tape recorders, video recorders and of course, in the last 20 years, digital online resources. As each new technology was introduced, there was enthusiastic uptake from some practitioners but the technology changed the way we viewed aspects of practice. For example, recordings of a variety of English accents on tape and video enabled a wider range of pronunciations to form models for learning but enabled teachers to question received pronunciation and then native speaker models of language.

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